Your discovery phase,
finally done right.
North Star is the AI co-pilot that takes your raw user interviews, sales notes, and support data — and guides you through a structured discovery process that outputs personas, user stories, and validated insights. Built to challenge your assumptions, not confirm them.
"Users feel the onboarding is too long"
Root Cause Identified: Activation criteria unclear
Corroborated by 4 sources
Good PMs still ship the wrong thing.
Not because they lack data. Because discovery is broken.
Confirmation Bias
You already have a hypothesis before you start. You hear what confirms it. Your discovery reflects your assumptions, not your users' reality.
Fragmented Inputs
Sales notes in HubSpot. Research in Notion. Tickets in Jira. Synthesizing everything manually is how critical signals get missed.
Shallow Under Pressure
Discovery always gets squeezed. The process collapses under sprint pressure, and teams ship solutions to symptoms instead of root causes.
Five stages. One complete discovery.
North Star guides you through a structured, AI-assisted process. You stay in control — the system pauses at every stage for your review and approval.
Signal Capture
Upload your raw inputs: interviews, sales notes, support tickets, analytics exports.
Root Cause Analysis
AI digs beneath the surface to find real causes — not symptoms. Contradictions flagged. Assumptions named.
Persona Generation
Evidence-backed user personas and Jobs-to-be-Done, grounded in your actual data.
Idea Validation
Submit your solution ideas. Get scored on feasibility, desirability, and business viability.
Discovery Package
Your complete output: personas, user stories, validated problem statement, confidence score.
Built to plug into how your team already works.
Connect your existing toolchain to automatically pull signals and push artifacts.
VWO
Scrapes live experiment results and maps them back to your discovery projects.
HubSpot / Salesforce
Pulls sales call notes and CRM data directly as a Stage 1 source.
Jira / Linear
Exports approved user stories from Stage 5 straight into your sprint backlog.
Claude Code
Receives the System Design artifact as a structured engineering brief.
Built to challenge what you think you know.
Most AI tools summarize what you tell them. North Star interrogates it. Our Root Cause Analysis agent runs recursive 5 Whys logic, detects contradictions across sources, grades evidence strength, and explicitly surfaces the assumptions buried in your problem framing.
Simple pricing. Serious discovery.
Starter
For individual PMs
- 1 PM seat
- 5 discovery projects/month
- Full 5-stage framework
- Personas + user stories output
- Email support
Pro
For power users
- 1 PM seat
- Unlimited projects
- All integrations (Notion, Slack, HubSpot)
- Prototype push (Figma / Uizard)
- Discovery Confidence Score
- Priority support
Team
For PM teams (up to 5)
- 5 PM seats
- Shared project library
- Team discovery analytics
- Custom framework configuration
- Dedicated onboarding
Enterprise / API access available — contact us for custom pricing.
Your next discovery starts here.
Stop confirming what you already believe. Start uncovering what your users actually need.
Start Free →