STAGE 04 — PERSONA GENERATION
Meet your users — built from evidence.
These personas are grounded in your input data. Each one is sourced from real signals — not archetypes.
Alex C.
Mid-Market PM, B2B SaaS
"I know there's a problem but I can't get my team aligned on what it actually is."
Jobs to Be Done
- 🎯Get engineering buy-in for discovery findings
- 🎯Reduce time from discovery to story-ready outputs
Pain Points
- ⚡Discovery feels subjective — hard to defend to stakeholders
- ⚡Synthesizing research manually takes 2-3 days
6 interview mentions | 3 sales call references
Jordan M.
Head of Product, Series B Startup
"My PMs are each doing discovery differently. There's no consistency in quality."
Jobs to Be Done
- 🎯Standardize discovery process across the product team
- 🎯Ensure features map to actual user needs, not just requests
Pain Points
- ⚡Inconsistent artifact quality from different PMs
- ⚡Too much time spent reviewing raw data instead of insights
4 interview mentions | 2 support ticket clusters